UI之旅－生活总是赏赐不浮躁的人们

CEO关心的: ucd/可用性怎样带来更多创收!

Ryana 发表于13:14 2007-04-23

本文原始地址：http://ui.blogbus.com/logs/5121189.html
UI之旅乃作者的随手笔记，请移步到用户体验研究blog--油茶研究会

this is useful, but not easy to use, therefore I'm not satisfied with it!
research: how can we get inside the mind of the user???
learned: originally a product may exhibit a core feature that represents the core usefulness of the product, but over time as more and more features are added, the core feature may be more difficult to find.
idea: tie business case percentage (50% of target market is going to buy) to usability testing success rate (50% of our test subjects succeeded) - nah, won't work - marketer is assuming 100% success rate when they make their projection!
learned: most executives want to know "when is it good enough?"
SUS - I can design you a 5 for this much money, or an 8 for this much! Could use this to sell
Arnie: categorizes products as:

usability (ease-of-use, intuitiveness, satisfaction) is a correlation to usefulness
confidence in mrd is a correlation to usefulness

idea: product release decision should have usability considerations factored in (as part of the process and a gatekeeper)