UI之旅－生活总是赏赐不浮躁的人们

本文原始地址：http://ui.blogbus.com/logs/517946.html
UI之旅乃作者的随手笔记，请移步到用户体验研究blog--油茶研究会

学习文章：Bringing Your Personas to Life in Real Life

    今天在Boxes and Arrows仔细读了这篇文章，有一种山穷水复疑无路，柳暗花明又一村的感觉。文章的简介是这么写的：The way you communicate the personas and present your deliverables is key to ensuring consistency of vision. Without that consistency, you’ll spend far too much time arguing with your colleagues about who your users are rather than how to meet their needs. 对角色的定义和表述是确保一致性的关键，没有一致性，你就等着花大把的时间和你的同事争论到底要不要某功能到底谁是用户吧。

    这篇文章已经是Elan Freydenson在02年3月份写就的。看来在此之前，很多人都有过类似惨痛的经历呢。我现在遇到，还有几个朋友也在为此苦恼，说明国内这一块完全处在未开发状态，比国外落后了好几年了。令一个方面来说，别人有尚好的经验讲，我们真是幸运，可以直接乘凉了。

    文中用一个案例来讲述如何建立角色，并划分等级，怎么写文档，怎么在会议上描述。非常的具体，收益非浅。写文档时应该把所有级别的角色放在一个页面做比较，然后在深入讲解每个角色。角色的特征一般会包括name, goals, age, background story, 等等，但特征的提取依赖于产品。而各个角色之间有不同的信息－是共享某需求还是只是大部分角色拥有某需求。

    最后写了一些tips给大家，我摘过来呢：  

• Tie your personas to your research, showing your audience that you’ve personified the patterns you’ve found because that makes sense for design.
  
• Less is more. Get to the heart of the persona.
  
• When presenting, talking about your personas, or referring to them in writing, communicate as though they are real people, people that you know. Express it like you are talking about a friend. Remember, you want your audience to like (though not necessarily agree with) the personas. There is little motivation to try to understand or design for people you hate.
  
• Reuse persona pictures often—people feel connected to them and remember faces easily.
  
• In your persona description, focus on their regular daily activities.
  
• Be creative in the ways you communicate them and use multiple methods—posters, t-shirts and sock puppets have been known to work—but don’t get too cute.
  
• Use good communication guidelines, for example make the primary persona picture largest.