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用户使用体验的四个阶段

Tag: [ 用户体验 ]
Ryana 发表于14:37 2007-09-07
本文原始地址：http://ui.blogbus.com/logs/8144663.html
UI之旅乃作者的随手笔记，请移步到用户体验研究blog--油茶研究会

这四个阶段俺翻译成中文，应该是：嘿嘿！-->啊噢！--> 哦~  --> 哇！！哈哈！

four fingers

Jacques Murphy Describes the Four Phases of Implementation at productmarketing.com.

Four Phases

When selling a software product to a customer, your customer tends to go through four phases of emotional satisfaction with their purchase.

  1. Oh Boy! - Excitement about the anticipated benefits of using your software.
  2. Oh Shoot! - Discouragement about the anticipated work required to use your software.
  3. Oh Well - Resignation that the work just needs to be done.
  4. Oh Wow! - Excitement about the realized benefits from your software.

Jacques writes a fun, easy, oh so true article about this experience. We’re adding a visual.

emotional satisfaction

The Oh Boy phase generates a lot of excitement, and possibly even hype, if your message isn’t properly managed. Like the sugar rush you get from eating a bowl of Chocolate Frosted Sugar Bombs, the invetible crash comes hard and fast. Jacques provides some suggestions for reducing the pain of this phase.

Things start turning around in the Oh Well phase - as your customer makes progress in implementation (or data scrubbing, or training or rollout) and change management, your customer will begin to see the light at the end of the tunnel.

The bit flips when your product goes live. And the better your product is, the steeper the climb in the Oh Wow phase.

原文来自：Four Phases of Implementation





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2 条评论:

  1. om19, 2007-09-15 19:19:06
    [BUG]

    链接应该是

    http://productmarketing.com/publications/topics/07/the-four-phases-of-implementation

    好像
    Ryana 回复 om19 说：
    哦呀~om19读得比我仔细，我都没去点那个link看:D 已经修正。
    (2007-09-18 10:45:30)
  2. vernon, 2007-09-09 11:45:14
    有道理。

    不要让这几个阶段跌宕起伏。

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